SOTU Six: Ladders of Opportunity in 6840 Words (just words).Focus groups nixed our “income inequality” altogether and didn’t like our “ladders of opportunity” a whole lot better so we had to pull most of those references too. Leaving us with just this:
“Opportunity” tested positively so we used it as a stand alone 12 times. In fact, it worked so well, that “opportunity is who we are.”
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